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Nokia, world’s largest mobile maker, might be struggling to get a strong foothold elsewhere but in India it’s synonymous to mobile phones. The Finnish cell phone company is one of the biggest brands in India. And, the Nokia reach is not limited to metros like Delhi, Mumbai, and Bangalore – the name has touched the lives of Rural India as well.

If you travel across India, you’ll spot Nokia phone outlets in every nook and corner of the country. The distribution network that the company has built is impressive. Keeping the economic diversity of India in mind, Nokia offers a huge range of mobile phones starting from as low as Rs. 1000/- and all the way up to Rs. 30000 to 40,000 luxury handsets.

Nokia also extends special promotional offers to Indian farmers and students. For example, as part of a pilot program in Andhra Pradesh, Nokia sold special mobile phones to farmers on monthly installment scheme. Farmers could make a modest Rs. 200 monthly payment over a span of one year. These special mobiles came equipped with farming focused applications which allowed farmers to check crop prices, best markets, weather conditions etc. (Read the full story on Nokia’s Farmer Mobile Phones)

N Series and ExpressMusic Nokia phones are among the most popular Nokia Mobiles in India. Nokia has been launching new mobile models in India at the speed of light. There is no segment of Indian communities that Nokia is ignoring – it has its eyes on everyone from farmers and students to professionals and enterprise users.

While Nokia dominates the Indian mobile market, the road ahead does look more crowded. So far, the company has had a free run but  now BlackBerry smartphones from Research and Motion, cheaper feature-packed mobiles from HTC, and some unique handsets from Samsung and Motorola are building up a good competition to Nokia. Nokia has launched multi-pronged initiatives to maintain its lead in India. The increased focus on students and rural markets, revamping of Nokia Ovi store, and encouraging developers to create innovative Nokia phone apps are part of its renewed strategy. How much it will pay off, when the larger picture of Nokia mobiles look a bit bleak in front of formidable competitors, only time will tell. For now, the brand Nokia sells like hot cakes in India.

Source: TolMol.com – TolMol is a leading social shopping website of India. It offers price comparison, product reviews, shopping blogs, and business promotion solutions.

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  1. L. Stanford on Saturday 31, 2009

    Having been involved with photography since I was 10 years old back in the 1950’s, I have used every type of compact camera – Nikons, Olympus OM SLR’s, Leica CL, Minox, the famous 70’s Japanese point-shoot such as Konica, always seeking the maximum photographic flexibility in the minimum package. Playing with the incredibly small Canon SD780 for a few days, it’s a good time to take a step back and recognize the amazing technology which has come to us through the digital revolution. There is simply no comparison to the photographic capability which one can now carry hardly noticed in a shirt pocket, including taking short high res VIDEOS! Amazing.And the SD780 is not just small, it’s very well made and takes very good photos (although not the very best I’ve ever seen from a pocket camera). It is possible to quibble with a few design decisions – I would have voted for fewer pixels, 8 MP instead of 12MP – and get lower noise in return. The exposure sometimes leaves blownout highlights. But overall, it’s superb, with quite good results at ISO 800 and useable at 1600. The video function works extremely well and I use it all the time since I find a short movie (a few seconds) is a better remembrance of an event than a still photo. Canon is the leader in pocket cameras for a reason – they listen to customer feedback and keep improving each new model. Also their menus and interfaces are simpler and cleaner than some of the other makers.Finally, the price is really very low for the sophistication that goes into one of these babies – the equivalent of about fifty bucks in 1970’s dollars when the first compact cameras hit the market at much higher prices. The best camera is obviously the one you have with you when the opportunity arises for a priceless pic. So get one of these – no excuse to ever be without it.

  2. electric knife sharpener on Saturday 31, 2009

    Thank you so much for your opinion on Shoppezine » Blog Archive » Nokia Mobiles in India , I totally agree with you. It is nice to see a fresh outlook on this and I look forward to more.