Internet has made it possible for anyone to open an online store. It doesn’t cost much to launch a new store. You don’t have to deal with the overheads of owning or leasing space. You can run a successful virtual store that doesn’t require much manpower or physical space. But since it’s easy to open and operate an internet shop, it also creates an increased amount of competition. Anyone can be your competitor. You would be one among millions of businesses competing for the same online shoppers. How do you catch their eyes? How do you stand out as a better shopping destination? One of the more effective e-commerce marketing mantras is to be where shoppers are. Be where shoppers are close to making a purchase decision. One such destination is social shopping and price comparison websites.
Promoting on social shopping websites brings you in direct touch with qualified shoppers. Blogging about your new products and special deals and discounts not only helps you with your site’s SEO for continuous traffic growth but it also drives more leads and thereby more revenue to you. These sites also allow you to create your store fronts and upload all your products and selective deals to share with the shopper community. Sites like OPromote make e-commerce marketing a lot simpler than what it is.
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While Search Engine Optimization is a great way to build organic growth, e-commerce marketing provides a much powerful tool for driving conversions. OPromote’s e-commerce marketing solution offers integrated social media and search engine marketing which really relieves the store owner from learning the art of promotion. They can focus more on managing store inventory, sales, and operations.
