Canon digital cameras today challenge the mights of camera makers like Nikon and FujiFilm both in casual cameras and professional DSLRs.  The simplicity and power of Canon digital cameras set a new trend in the history of photography. Features like auto-focus that holds the power to turn a child into a photographer were brought by Canon.  The company continues to experiment and innovate to on one hand reduce the size of the camera and on the other to add more smartness into it.

The popularity of Canon digital cameras in India is not without merit. Particularly the Canon PowerShot digital cameras offer a great value to the buyers. They are compact, powerful, stylish, durable, and economical – all at the same time. The Canon PowerShot series competes with Sony CyberShot, FujiFilm FinePix, and Nikon Coolpix.