The arrival of Diwali festival triggers a shopping flurry in India. It’s by far the biggest festival of India and is considered very auspicious for buying new stuff. Clothing, new utensils, prayer accompaniments, diwali diyas, and diwali mithais make to almost every shopping list in the country. But some even buy luxury items like cars, bikes, brand new homes or apartments. Essential home appliances like refrigerators, washing machines, microwaves etc. find their place in many shopping lists and same goes for computers and electronics items. As a result, Diwali sales control the fortune of many businesses and businesses obviously leave no stone unturned to make the best use of it.
Diwali shoppers may be highly motivated but they are also the smartest bargain hunters. Manufacturers, retailers, and e-tailers give shoppers more reasons to compare their options by offering a variety of deals to choose from. Every year, manufacturers release new models right before Diwali and offer heavy discounts to push the products.
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Even during the worst of economy, Diwali Shopping in India is full of excitement and festive spirit. People don’t mind splurging on this special festival.
